Pooch’s

A fresher online shop for Norfolk’s handmade dog treat makers

Rebuilding Pooch’s Treats’ WordPress and WooCommerce store for clearer shopping and steadier online sales.

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Client

Pooch’s

Sector

Retail/Lifestyle

Services

Overview

Making handmade pet treats easier to discover, browse and buy online.

Pooch’s Treats has been handcrafting premium dog and cat treats in Norfolk since 2009, using locally sourced ingredients and a clear focus on quality, health and sustainability. From their base on the Royal Sandringham Estate, they supply independent stockists nationwide and sell direct to pet owners online.

As the range and stockists network grew, the existing website no longer matched the brand. It felt dated, was harder to use than it should have been, and carried technical issues that got in the way of everyday shopping. Chaos was commissioned to redesign and rebuild the site in WordPress with full WooCommerce development and integration, creating a cleaner, more reliable ecommerce experience that better reflects the craft behind every treat.

Full WordPress redesign with a clearer product and brand story
WooCommerce build and integration for a smoother retail checkout
Structured catalogue for 70+ products across dog and cat ranges
Stockist-aware ecommerce setup supporting both direct sales and retail partners

The Challenge

Pooch’s Treats’ old website no longer matched the quality of the product — or the scale of the business.

Pooch’s had outgrown a site that struggled with usability, bugs and an outdated look. For a brand known for high-meat, additive-free treats, carbon-neutral credentials and a network of 400+ UK stockists, the digital experience needed to feel as considered as the recipes.

The challenge was to rebuild the online shop so customers could move cleanly from discovery to basket, while giving the 70+ product variants room to breathe and supporting the commercial reality of both direct ecommerce and a large independent retail footprint.

What We Did

A rebuilt WordPress and WooCommerce store designed around products, provenance and purchase.

We redesigned and developed a new WordPress website with a fully integrated WooCommerce shop, focused on clarity, trust and conversion. Product journeys were simplified so shoppers could find treats, toys and dietary options more easily, while the visual system was updated to feel warmer, more premium and more aligned with a handmade Norfolk brand.

The build supports a growing catalogue, clearer category structure for dogs and cats, and the operational needs of a busy direct-to-consumer shop — including the foundations for features such as subscribe-and-save style purchasing and Click & Collect from HQ. The result is a more dependable ecommerce platform that puts the product first and removes friction from the path to purchase.

The Result

A cleaner, more capable online store built for everyday orders and long-term growth.

The new Pooch’s Treats website gives customers a simpler way to browse, choose and buy, while giving the business a stronger digital home for a brand that now reaches 403 stockists across the UK and sells 70+ products in multiple variants.

In July 2026 alone, the online channel delivered £20,000+ in gross sales, an average of £666 per day, and 463 orders — evidence that a clearer, more robust WooCommerce experience can support real retail performance for a specialist maker. Built in WordPress with a scalable product architecture, the platform is ready to grow with the range, the stockist network and the next phase of the brand.

Our Website development was not an easy job! We had an existing site with multiple issues and needed all of the information brought over to the new site including existing subscriptions and much more. From our initial meeting with Aaron and discussing our vision of what we wanted we felt we were in safe hands. From the very start to the end of the project Aaron guided us through the whole process and displayed great creative thought. Our experience with Chaos and specifically with Aaron has been nothing but exceptional and would highly recommend them to anyone. Feedback from both stockists of our products and personal customers about the website's look and functionality have been amazing.

Liz Morris

Poochs Treats Ltd

We’re proudly rated
5 stars on Google

Client Reviews

Over 500 clients since 2007. The ones who keep coming back and the ones who send others our way, say it better than we ever could.

Fantastic service, very reliable and accommodating. Really happy to have found Chaos to do our website and very pleased with the results.
Lucy Essex
Director
Chaos handled the upgrade of our Shopify website and the service they provided was faultless. They gave us a quotation and a timeframe and delivered the project on budget and ahead of schedule. Communication was excellent and they fulfilled the brief perfectly. A big thank you to Phil and Aaron for their excellent work. We are thrilled with our new look website! I can thoroughly recommend Chaos to anyone looking for a new website or to upgrade an existing one.
Lisa Davis
Director
Extremely helpful, friendly and professional team with a can-do attitude. They assisted my company with our first Amazon listing, fully SEO optimised. We benchmarked them against another company and we received a much warmer feeling from Chaos with no hidden costs, hence they easily won the business. We are now growing our business steadily. They have been on hand to assist with any queries too. We are very happy.
Rowan Jethwa
Director
I am absolutely thrilled with the service I received. Dealing with Amazon as a seller is nothing short of a nightmare. Paige was both professional and friendly. Amazon had carried out a category update without notifying me which had made my products unsearchable. Sales had dropped like a stone overnight. Paige’s patience and perseverance in dealing with non applicable “canned” responses finally got the problem solved when eventually someone from Amazon listened and acted.
Alan Calder-McNicoll
Director
It has been great to work with the team and they listened to my requests and suggestions and helped with what would and wouldn’t work and made sure I was happy with the finished product. Would recommend to everyone. Thank you
Anthony Georgiou
Director
ABSOLUTLEY FANTASTIC!!!! I would not trust anyone else with my digital marketing and website. first class from start to finish.
Paul Clarke
Director
Please with the service from Chaos internet. They set up our amazon shop and helped troubleshoot any issues until it was running smoothly. I had been going round in circles for months trying to do it myself and I don't think I ever would have got it done without them! thank you.
Susanna Lemon
Director
We were given a personal recommendation to Chaos Internet Ltd and have not been disappointed. Aaron has been an absolute star producing an amazing website for a pair of dinosaurs who don't understand the questions let alone the answers! Now we have a website to be proud of.
Chris Hall
Director
We enlisted the help of Chaos after deciding to rebrand our company. The team at Chaos have been a dream to work with making the entire process simple and stress free. We love our new website, it's absolutely stunning, thank you so much!
Ellen Arkle
Owner
Chaos Internet have recently done my website, and what a fantastic job they have done too! Aaron was especially helpful. I would highly recommend them to anyone looking.
Cathy Boorman
Director
Chaos company is made up from very professional and exceptional team. The customer service and the communication is remarkable alongside the great knowledge. Definitely recommend it for Google management, social accounts, Amazon administration and most important for building a new website. Excellent web designers and superb prices.
Vasiliki Arvaniti
Director
We had our website rebuilt from scratch by Chaos! Aaron and the team have done an amazing job at helping us set up our website and making it 100% mobile friendly and easy to find on google. We would highly recommend Chaos Internet to anyone looking for help to build a professional website.
Andra Rusina
Director
Fantastic help and service. The website and SEO work they created for my business following the 1st lockdown and our business name change to Halo Beauty helped us bounce back. We feel very confident that Iain, Aaron and the rest of the Chaos Team can help us bounce back once again after lockdown pt2. Highly recommended.
Malcolm Baker
Director
Chaos Internet Ltd recently created a website for my business. Throughout the whole process both Iain and Aaron have been helpful and professional (and patient with me!) I would not hesitate in recommending their services to anyone
Nikki Mugford
So lucky to have worked with the team at Chaos. With their help I've managed to grow my sales with Google.
Ralph Baker
Director
Such an easy business to deal with. Always prompt in replying, up for a challenge and results from their efforts have always been positive. Thoroughly recommend.
Rob Ansell
Director
as aaron nd ciaran both know, i dont like the website which i did tell them here 'the rest of it is very very good. I'm well impressed and that's the only thing we've noticed.' aswell as 'but everything I've seen and read is good apart from that bit.' but im not web developer so all in all im well impressed with the chaos service and also helped make the kitcehn sink worse. thank you chris
Chris Neacy
Legend